Apr
25
Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising
Posted in: UncategorizedOn this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating…
Post a Comment