Hasta La Creative!

“From 1 to 12 in eleven hours.
This watch shows exactly two things:
The time and that you have taste.
BN0106 steel range. A watch. From Braun.”

“It’s exactly 2013.
We‘re just saying this so you know you haven‘t been pulled through a rip in the
space-time continuum into a different galaxy. And even if, that would only prove:
Great design is timeless.
BN0106 steel range. A watch. From Braun.”

“Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun.”

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk,
Creative Director: Olaf Reys
Art Director: Sebastian Steinhoff, Phillip Alings
Copywriter: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll