Oct 19

Brands Should Work With Influencers, But Only If They’re Smart About It

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If you Google the phrase “influencers are,” you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search. So why should brand marketers continue working with self-styled digital tastemakers and trendsetters? “Consumer sentiment has never been so negative,” said Amber Atherton,…

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