May
05
Brands Should Be Obsessed With the Future. So Why Aren’t They?
Posted in: UncategorizedHumans have a built-in flaw: They have difficulty imagining their “future selves.” A recent study from the University of California highlighted that, when participants were asked to imagine their future self, MRI scans showed the exact same synapses fire as when those same participants were asked to envisage German politician Angela Merkel. Because they are…
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