Nov
17
Brands on Twitter: 76% of Accounts are Infrequent Users
Posted in: Uncategorized
Most companies fail to realize Twitter's full potential as a market engagement platform. Brand-squatted accounts remain an issue for many companies. For those that are on board, many more are largely tepid accounts with limited activity and interactivity (76% of accounts tweet infrequently). Even more telling is how companies apply currently traditional marketing practices to this new media channel.
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