Jan
14
Brand Safety Is More Than Just a Programmatic Problem. It Plagues Paid Search, Too
Posted in: UncategorizedMention the term “brand safety” to those with a cursory knowledge of how online advertising works and it conjures images of content farmers fueling ad networks to game the convoluted programmatic ecosystem of legitimate ad dollars. The end result is that ads from household brands are then served on low-quality websites containing everything from fake…
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