Apr
18
Brand names that don’t export well.
Posted in: UncategorizedWe’ve been discussing brand names that don’t export well on adlist this week. Some things can have names that people in other countries may misunderstand. It all began with this can:
To which I exclaimed “personally I’m simply horrified that it comes in a can and is microwavable.” but UK adlisters assured me that it’s actually pretty decent. American and other adlisters meanwhile, were rolling on the floor laughing.
The UK does have a few of these not possible or US export food gems, such as:
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