Jul
17
Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up
Posted in: UncategorizedHome workout pioneer Bowflex is muscling in on the smart fitness trend by hiring its first-ever creative agency of record. A name once defined by late-night infomercials and peak ’90s spots featuring miraculously hairless and muscular models is enlisting new creatives to shift its marketing from highlighting product features to redefining its brand. Bowflex, owned…
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