Sep
02
Boost Your PR by Doing Something, Not Just Saying Something
Posted in: Uncategorized
Every country, every state, every city, every company should consider the long-term potential of sponsoring events that generate PR. They need not be particularly expensive, either. Since 1933, Rockefeller Center in New York has sponsored its annual Christmas tree lighting, which always generates a raft of favorable stories. In 1964, the tree-lighting ceremony became an annual TV special.
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