May
12
Bonnier CEO: ‘We Don’t Want to Be Time Inc.’
Posted in: Uncategorized
NEW YORK (AdAge.com) — Advertising Age sat down with Bonnier Group CEO Jonas Bonnier, who was visiting New York from Stockholm to attend the National Magazine Awards, for his first interview with an American reporter since the acquisition of 18 titles from Time Inc. a year ago. He talked about the upside of hard times, the further acquisitions he plans and why magazines don't need the web.
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