Hasta La Creative!

To celebrate the 40th anniversary of the beloved BMW 3 Series and the launch of the latest model, FCB Inferno has created a striking outdoor and print campaign that will be seen across high-profile sites nationally. BMW has produced six generations of the best-selling model, which are paid tribute in individual executions. The art direction has been crafted to pay heavy reference to each era, with typography, the angle of the car and colour palate all evoking a strong sense of nostalgia; be it the hacienda tones of the 90s dance music age, or the minimalist whites of the 00s.