Jul
26
Blip.tv Develops Pre-roll That Offers Free Downloads on Other Devices
Posted in: Uncategorized
NEW YORK (AdAge.com) — What if your pre-roll video ads were more than just repurposed-for-the-web-TV spots, the kind agencies have in spades? What if pre-roll could do more? A group of developers at start-up Blip.tv, a purveyor of amateur and semi-pro web series, was wondering that recently, while pondering the best way to help Wieden & Kennedy let gamers see — or better yet, play — a demo of its client Electronic Arts' NCAA Football 11.
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