Jun 22

Bleacher Report Touts Heartbeats for ‘Socially, Culturally Relevant Insights’

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In recent years, data has come to dominate the world of professional sports. Now, it’s coming for the world of sports advertising. Heartbeats, an audience research platform from the WarnerMedia-owned sports publisher Bleacher Report, embodies this analytics-based ethos. Originally developed as an internal project in 2018, Heartbeats has evolved into a database of white papers…

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