Birkenstock Says Amazon Was Not a Good Fit

Amazon customers who search for Birkenstocks may find shoes from third-party sellers, but they won’t find any results from Birkenstock itself. That has been the case since 2016 even though Amazon was one of Birkenstock’s largest wholesale distributors with “dramatic” growth. David Kahan, CEO of Birkenstock Americas, who spoke at the Code Commerce event in…

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