Sep
15
Big Ten Network Looks to ‘Give Big’
Posted in: Uncategorized
When the Big Ten Network launched in August 2007, it didn't take us long to realize that being a part of the Big Ten means giving back to the community. After a lot of thought, we realized that, as a cable network in the social-media era, we had all the tools necessary to channel the enthusiasm and school spirit of our growing audience toward Big Ten members' established. The network's Mark Silverman explains.
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