May
08
Big Lots Pits Babies Against Dogs in Equally Cute Battle
Posted in: UncategorizedTalk about cuteness overload. Big Lots pretty much makes our Friday with a series of spots involving a match-up between puppies and babies. This campaign from Chicago-based OKRP, which signed Big Lots in January 2014, did warm our hearts a bit at the end of an odd week.
Agency co-founder Tom O’Keefe told AdFreak:
“We have less than three seconds to get customers’ attention on social platforms and thought we’d play to the most popular Internet content.”
Nothing seems to activate social sharing and comments like funny and cute–so who do you favor, #TeamDoggies or #TeamBabies?
Can we say both?
Client: Big Lots
Chief Customer Officer: Andrew Stein
Director of Marketing Strategy: Brandi Ply
Agency: OKRP
CEO: Tom O’Keefe
Executive Producer: Scott Mitchell
Creative Director: Jen Bills
Designer/Art Director: Britt Whitaker
Production Company: GO
Director: Charles Jensen
Managing Director: Gary Rose
Executive Producer: Catherine Finkenstaedt
Executive Producer: Adam Bloom
Line Producer: Greg Jones
Production Supervisor: Desiree Laufasa
Editorial: Whiskey & Bananas
Editor: Mark Jepsen
Editorial Executive Producer: Scott Mitchell
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