Big Brands: Fake blog? Fake comments? Fake reviews? You will be named and shamed.
Posted in: UncategorizedVia pauldervan I found that Fake bloggers soon to be ‘named and shamed’ on Times Online. Turns out;
The change is part of a Europe-wide overhaul of the consumer protection laws. It will oblige businesses not to mislead consumers and also will outlaw aggressive commercial practices such as aggressive doorstep selling, bogus “closing down” sales and pressurising parents through their children to buy products.
Interesting.
A trip down memory lane to previous discussions on transparency and WOM here on Adland:
Is buzz illegal?
How young is too young to be a marketer?
Don’t make WOM become SPAM!
WOMMA ethics draft not well received
NIMF attacks WOMMA for “buzzploiting” children and teens
The Hidden (in Plain Sight) Persuaders debate
Justin Kirby sheds light on difference between viral and deception.
Word of mouth marketing – do we need regulation?
WOM confusion
Bzzagent doing everything wrong – comment spam on the rise
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