Aug
06
Biden Campaign’s $280 Million Ad Strategy Bets Big on Digital
Posted in: UncategorizedFormer Vice President Joe Biden’s presidential campaign is spending more than a quarter-billion dollars on advertising in the ramp-up to the November election. The campaign for the presumptive Democratic nominee has laid out $280 million in paid media reservations, including a campaign-record $60 million in digital media, which centers around connected TV. The campaign’s decision…
Post a Comment