BET Awards Ratings Soar Thanks to Michael Jackson, Twitter


NEW YORK (AdAge.com) — Broadcast networks may have gotten a boost from Michael Jackson tributes over the weekend, but the biggest benefactor was Sunday night's BET Awards. The Viacom cable network's annual ceremony drew the year's highest-rated cable telecast, with 10.65 million total viewers watching live-plus-same day, thanks to its last-minute tribute to the late singer and more than a little help from a partnership with Twitter.

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