Jun
30
BET Awards Ratings Soar Thanks to Michael Jackson, Twitter
Posted in: Uncategorized
NEW YORK (AdAge.com) — Broadcast networks may have gotten a boost from Michael Jackson tributes over the weekend, but the biggest benefactor was Sunday night's BET Awards. The Viacom cable network's annual ceremony drew the year's highest-rated cable telecast, with 10.65 million total viewers watching live-plus-same day, thanks to its last-minute tribute to the late singer and more than a little help from a partnership with Twitter.
Post a Comment