Hasta La Creative!

This is one time you’ll love rejection.
99 out of 100 beans aren’t good enough for Berkley & Jensen.
The ‘Q’ seal on Berkley & Jensen bags ensures that only the highest quality beans are inside – ­rated in the top 1% in the world by the Coffee Quality Institute. Better yet, it tells coffee lovers that they’re going to enjoy an extraordinarily delicious cup of coffee.

Advertising Agency: BJ’s Wholesale Club In-house, Boston, USA
Creative Director: Susan Kurnas
Art Director: Tim Needham
Copywriter: Kevin Acciaioli
Photographer: Michael Indresano
Co-Creative Director: Loretta Kennedy
Designer: Gary Hoare
Published: September 2008