Hasta La Creative!

I have to put on my hater hat for a moment concerning the latest ads for Belvedere vodka

Apparently 20 million bucks won’t buy as much as it used to, or you get what you pay for:
I saw this ad over the weekend:

Further research led me to the news that Belvedere had hired Terry Richardson to do some high concept high fashion ads or something. I’m no fan of “fashion photographers” because much like “fashion designers” or “fashion models” their pretentiousness far outweighs their total value to any sort of culture, but I realize they’re good at being artsy and if you need a living mannequin, that’s the world you need to embrace.

But THANK GOD they got famed self-indulgent “filmmaker” Vincent Gallo (he of the Brown Bunny, a blowjob and a round of boos at Cannes) to look like a homeless guy to shill for their vodka.

Is that really luxury? Really?

Oh, but it gets classier:

You see, because she’s checking her lipstick at crotch level in a belt buckle. The crotch level of Vincent Gallo no less. Did we not learn anything from Chloe Sevigny? Were Quentin Tarantino and Michael Bay not in the mood to tell you they’d put you in their next movie?

Oh we’re sooooo naughty…

Like any douchebag in a room with attractive ladies, Gallo also breaks out a guitar at parties trying to convince them that he’s sensitive and a non-hacky version of John Mayer. Does this still work? I thought most women stopped being impressed after their first year of college.

Careful, if you get him wet he either melts or multiplies.

Technorati Tags: Alcohol, advertising, Vincent Gallo, bad ads, Terry Richardson, Belvedere, vodka, snark