Nov 12

Belvedere Hands Account to Arnell in Bid to ‘Broaden Audience’

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CHICAGO (AdAge.com) — Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed category. The premium vodka brand has shifted its creative-advertising account to Arnell Group.

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