Mar 08

Beiersdorf Picks Aegis’ Carat For $100 Million Media Planning, Buying

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NEW YORK (AdAge.com) — Beauty marketer Beiersdorf has awarded its $100 million U.S. media planning and buying account to Aegis' Carat after a review that included the longtime incumbent, Omnicom Group's OMD, executives with knowledge of the situation said.

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