Jun
07
Behind the Battle for Children’s Marketing Dollars
Posted in: Uncategorized
NEW YORK (AdAge.com) — How many kids' TV networks are too many — and are there enough ad dollars to go around? As Hasbro and Discovery's The Hub gears up for an Oct. 10 launch, and with Disney readying a preschool network, Disney Junior, for early 2012, more networks are going to be clamoring for an increasingly limited pool of ad dollars.
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