Oct
05
Before You Have to Navigate an External Brand Crisis, Look Internally First
Posted in: UncategorizedStarbucks, Uber and Papa John’s are just a few big brands who’ve had to navigate a recent brand crisis. Bozoma Saint John–former chief brand officer for Uber, and, since June, CMO of Endeavor–said company culture is key to maneuvering through crisis. “Our culture has changed, the way that we talk to our audiences and how…
Post a Comment