Hasta La Creative!

 Vaune Dillmann, a local California brewer, was ordered by federal alcohol regulators to stop using bottle caps on his beer that read, “Try Legal Weed”.  The agency told Dillmann that the message on the caps were misleading and were a reference to drugs.  As it turns out, Dillmann told the Associatd Press that he’s never done drugs (specifically marijuana) in his life and that the bottle caps were just a reference to the town’s name: Weed, CA.  Dillmann claims that he is not the only one who has used the tradition of exploiting the town’s name.  In fact, he claims that even city officials do it- which, of course, makes it ok.   Federal agency spokesman, Art Resnick told the Associated Press:

We protect consumers of alcohol beverages against misleading advertising and labeling. That’s one of our primary functions. That’s what we do, as well as collect taxes.