Sep 01

Beats by Dre Signs Shedeur Sanders as Its First College Athlete and Youngest Endorser

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Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising. The first spot with Sanders—19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders–centers on the player’s decision to attend a Historically Black College…

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