Jul
08
Beam Hands Cruzan Rum Account to Fallon
Posted in: Uncategorized
CHICAGO (AdAge.com) — Beam Global has tapped Publicis' Fallon Worldwide to work on its Cruzan Rum brand. A Beam spokeswoman confirmed that Fallon is doing what she described as "preliminary" work on Cruzan, which has received about $2 million per year in media support during the past two years. There was no previous agency of record.
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