BBMG Launches the Collective


BBMG, New York, a branded and integrated marketing agency, is launching
The Collective, a private online community to connect socially conscious consumers with sustainable brands and causes. Working with Passenger, a Los Angeles-based social-software company, BBMG is creating a community of 2,000 "conscious consumers" who will help shape policies, practices, products and marketing efforts of a variety of causes and socially responsible companies in what BBMG calls the "Age of Co-Creativity."

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