Hasta La Creative!

Pepsi’s branding duties in the US have been given to TBWA/Chiat/Day LA, according to a release provided by PepsiCo. The company has removed the responsibility from BBDO, which has provided creative services for nearly half a century.

TBWA/Chiat/Day LA will handle communications for the beverage maker, while Arnell will take over design work. Wait, design? They aren’t talking about logos again, are they?

Continued after the jump.

More: “BBDO, Coke And Pepsi’s New 70s Era Groovy Logo“

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