Feb
02
BBDO Gets Wrigley’s Extra Brand From Sibling DDB
Posted in: UncategorizedCHICAGO (AdAge.com) — Mars' Wrigley unit has awarded creative chores on its Wrigley's Extra brand to Omnicom's Energy BBDO, Chicago, following a review. The win helps the BBDO network tighten its stranglehold on Mars' creative roster. The network now handles creative chores for the marketer's six largest confection brands — M&M's, Orbit, Five, Snickers, Eclipse and now Extra — as measured by media spending.
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