Apr
18
BBDO Becomes Sales Force for HP Printers
Posted in: UncategorizedSAN FRANCISCO (AdAge.com) — In an unusual agreement, Hewlett-Packard today said Omnicom Group has agreed to sell HP's Imaging and Printing Group's print technology to its agencies and their marketing clients. That means BBDO, which has picked up a chunk of its group's global ad account, will be pitching everything from desktop printers to large-scale printing services for things such as print ads, billboards and building wraps to a list of clients that includes PepsiCo, Chrysler Group and Mars.
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