Bazaarvoice Multiplies the Power of Product Reviews


NEW YORK (AdAge.com) — Bazaarvoice, the company that introduced online consumer reviews to sites such as Bestbuy.com and Walmart.com, is introducing a service that would help increase the number of reviews on retailers' websites, driving sales. The idea is that consumers can submit product reviews on a manufacturer's website and then those reviews can be forwarded to the retailer sites.

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