Jun 05

Bayer Alka-Seltzer: Christmas, New Year, Birthday

Posted in: Uncategorized

Idea: NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.

Solution: DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.

Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Senior Art Director: Aaron John Nielsen
Copywriter: Andrey Sivkov
Producer: Marina Shponko
Account Director: Darya Arkharova
Senior Account Manager: Boris Sorokin
Production Studio: Masked Brothers

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