May 22

Barefoot Wine’s New Ad With Aubrey Plaza Takes Place in Kenan Thompson’s Dreams

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Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them in spritzers. The campaign, which would have been the brand’s first for TV, stars Parks and Recreation’s Aubrey Plaza and Saturday Night Live’s Kenan Thompson. But after the coronavirus pandemic upended marketing…

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