Apr 28

Banner Blindness Quantified

Posted in: Uncategorized

“While an ad placed above the fold is visible to 100% of site visitors, only about 60% of them actually see it.” Only about 25% banners below the fold are seen.
– Media Post

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New book: Groundswell: Winning in a World Transformed by Social Technologies by Forrester’s Charlene Li and Josh Bernoff.

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