Jul 12

Bain Capital Buys Majority Stake in WPP Research Firm Kantar

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Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP. WPP confirmed it plans to sell a majority stake in Kantar in October of last year. In June, Bain Capital emerged as the exclusive bidder for the research firm, valued at $4 billion. According to WPP, the…

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