Apr 09

Bacardi Inks Its Biggest Celeb Deal With Camila Cabello As the Global Face of the Brand

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Bacardi rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the liquor brand has signed a performer to a multi-year pact, according to Roberto Ramirez Laverde, Bacardi…

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