May 03

B-to-B Marketers Find Corporate Gifting Wildly Successful—When Infused With Data

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What distinguishes a good business gift from a bad one? Where it ends up after you open it. According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and direct-mail marketing firm PFL, 81% say they are very likely to open a package that arrives for them at work….

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