B Segment Earns an A-Plus for Auto Industry


DETROIT (AdAge.com) — While new-car sales slumped 12% last month as consumers fretted over the economy, their mortgages and soaring gas prices, there was one bright spot for the auto industry: the so-called B segment consisting of compact budget brands. According to Automotive News, sales in this segment jumped 23.7% to 25,832 units in March compared to the same period a year ago.

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