Hasta La Creative!

Leo Burnett Lisbon has just released Project Carma, a project created for B-Bicycle Culture Magazine around a bicycle made from the scrap of a car with the mission to make up for the kms it ran in its previous life. The initiative wants to contribute to relaunch the discussion about mobility and ecology in the city. The Project also includes a limited edition of cyclist accessories made from the car’s upholstery and inspired a short film produced by Albiñana Films. The bicycle will be first displayed in an event to be held this month. From that day on, it will be available in major cities across the country to everyone who wants to contribute to erase its bad karma, in other words, ride it. Rcicla Bicletas built the bicycle and Rasto the accessories. The Project had the support of A Socorsul and can be followed on www.carma-project.com , where a typography inspired in a bicycle frame will soon be available for free download.

Advertising Agency: Leo Burnet, Lisbon, Portugal
ECD: Luciana Cani
Copywriter: Pedro Ribeiro / Pedro Pinho / Afonso Azevedo
Art Director: Leonardo Pinheiro / Douglas Cardoso
Design Creative Director: Nuno Salvaterra
Designer: Nuno Salvaterra / António Silva
Programmer: Nuno Frade
Account Director: Marta Guimarães
Account Executive: Jorge Pais
Production director: Cristina Almeida
Producer: Hugo Lage / António Junior
Edition: Hugo Lage
Short Film Production Company: Albiñana Films
Video: Master Shot
Build: Rcicla Bicicletas
Cycling accessories: Rasto