Apr
01
Avon Finds Magazines Work for Young-Skewing Brand
Posted in: Uncategorized
NEW YORK (AdAge.com) — Avon introduced its young-skewing Mark brand six years ago with a heavy focus on print advertising. Then it brought online into the mix. Avon wondered recently whether it should still market Mark in print at all. But happily for print publishers, a study designed to answer that question actually reinforced Avon's commitment to print.
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