Feb
11
Avis: It’s OK to Cheat on Your Car
Posted in: UncategorizedNEW YORK (AdAge.com) — In a cheeky national campaign that breaks today, the rental-car company is aiming to alter the way consumers think about its business by repositioning rental cars as a fling — a way to break free from a monotonous routine and temporarily indulge while leaving their faithful, permanent cars at home.
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