Feb
13
Audi: The Audi Night Vision Assistant Experience
Posted in: Uncategorized
During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.
Advertising Agency: Young & Rubicam, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Dominik Oberwiler, Martin Stulz
Art Direction: Sarah Paul, Oliver Glutz von Blotzheim
Production Company: Markenfilm Zurich
Account Managers: Susan Baumgartner, Rémy Mueller
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