Nov
24
AT&T’s iJustine Web Series Doesn’t Exactly Go Viral
Posted in: Uncategorized
What do you do if you're a big mobile carrier hoping to connect with digital youth? Tap a YouTube "star" and a popular blogger to extol the virtues of AT&T mobile phones. That was the idea behind AT&T's "Lost in America" campaign with iJustine (Justine Ezarik) and blogger Karen Nguyen. But the result is an example of how YouTube fame tends not to translate outside the world of "Fred," "kevjumba" and "sxephil."
Post a Comment