Atoms, a Direct-to-Consumer Sneaker Brand, Exits Beta and Officially Debuts

“If the shoe fits…” Atoms, officially out of invite-only mode today, wants to solve a common problem: getting a sneaker that actually fits your foot–and that exists outside of traditional sizes. Unlike Allbirds, whose sneaker game is all about sustainability, or Greats, a luxury sneaker company selling quality shoes at a lower price point, Atoms…

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