Jun
15
At Unilever, Digital’s Not Just for Mature Markets
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Digital media and branded content largely have been seen as strategies for mature markets where TV advertising faces its greatest threats from media fragmentation and DVRs. But Unilever has found that such programs work in India and China as well as the U.S., and is making them increasingly common in global campaigns, even in developing markets.
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