Jan
15
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Posted in: UncategorizedSound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles (think, “I’m a Toys R Us Kid”) to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily…
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