Hasta La Creative!

Newsweek is floating the idea that the heyday for consumer generated content has come and gone.

In short, the expert is back. The revival comes amid mounting demand for a more reliable, bankable Web. “People are beginning to recognize that the world is too dangerous a place for faulty information,” says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture. Beal adds that choice fatigue and fear of bad advice are creating a “perfect storm of demand for expert information.”

“The wisdom of the crowds has peaked,” says Calacanis. “Web 3.0 is taking what we’ve built in Web 2.0—the wisdom of the crowds—and putting an editorial layer on it of truly talented, compensated people to make the product more trusted and refined.”

Did he really need to say Web 3.0? I suppose he did. But I’m so not ready for it. Although, I am more than ready for better content from trusted sources.

Just because one’s cell phone shoots video doesn’t mean the person operating the device has the faintest clue about building an audience.