Sep
25
As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?
Posted in: UncategorizedAs Europe’s strict stance on internet privacy continues to gain traction across the globe, advertisers are struggling to balance their need for audience targeting data with increasing demands for privacy. Regulations like GDPR hit at the heart of the programmatic advertising industry, which relies on personal information to make good on its main value proposition:…
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